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Techniques of marketing Food industries - TC@ - Site de Cambrai

ECTS credits : 120
4 semesters

Domain : Law, Economics, Management

Total number of hours :

1620h

List of the main teaching programmes

COURSE OUTLINE

Semesters 1 & 2

  • Discovery of the professional environment: economics, business management, law, introduction to accountancy, introduction to marketing and logistics.
  • Development of personal and professional skills: information technology, maths, personal and professional plans, sales/negotiating, communication and foreign languages.
  • Marketing analysis skills: basic marketing, business studies and research, foreign market approaches, applied information technology, applied statistics, accountancy management
  • Business contact skills: business communication, expression and culture, foreign languages, psychosociology of communication, retailing, business law, direct marketing, sales/negotiation.

 

Semesters 3 & 4

  • Core trade skills: operational marketing, foreign languages, sales/negotiating, international
  • trade skills, business communication, business law, point-of-sale marketing, quality strategy, retailing strategies, managing customer relations and multimedia.
  • Professional training with the institute of technology diploma: psychosociology of organisations, personal and professional plans, expression and professional communication, statistics and applied probability, labour law, sales force activities, applied economics, negotiating/purchasing, financial and budgetary management, strategic marketing.

Semester
S1
ECTS creditsTotal number of hours
UE11 DECOUVRIR L'ENVIRONNEMENT PROFESSIONNEL14Imprimer
UE 12 IDENTIFIER ET COMMUNIQUER16Imprimer
S2
ECTS creditsTotal number of hours
UE 21 Traiter l'information9Imprimer
UE 22 Agir sur les marchés10Imprimer
UE 23 Se professionnaliser11Imprimer
S3
ECTS creditsTotal number of hours
UE 31 Elargir ses compétences en gestion15Imprimer
UE 32 Développer ses compétences commerciales15Imprimer
S4
ECTS creditsTotal number of hours
UE 41 S'ADAPTER AUX EVOLUTIONS9Imprimer
UE 42 OUTILS MANAGEMENT8Imprimer
UE 43 S'AFFIRMER PROFESSIONNELLEMENT13Imprimer

Assessment

  • Continuous and final assessment
  • Capitalisation of the teaching units
  • Compensation between some semesters


Institut Universitaire de Technologie
Le Mont Houy
59313 VALENCIENNES CEDEX 9

Place(s) of the course

Centre Universitaire "La Forêt"
6 rue de Rambouillet
59400 Cambrai

Contact(s)

Formation initiale à temps plein

Secrétariat - Tel : + 33 3 27 72 33 19 / + 33 3 27 72 33 18